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Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. IS-29.A: Public Information Officer Awareness - FEMA May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Identify how messages should be conveyed. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Proactivity occurs during A. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Next you need to identifyhowyou will communicate. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Public information entails the processes and systems that enable effective communications with various target audiences. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! . ), John enjoys boating, swimming, and to fish. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. The most popular social networking sites have groups, which offer chat boards for members. People use technology to tell others that they are okay. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). what is role of public information officer in fema? The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Click on a program for additional information. It is important to build relationships with your media contacts. . 20. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. A goal that makes you stretch is good. This course can provide a basic understanding of the PIO function for those new to the position. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Describe the role and function of the PIO. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. D. The ninety-five (95%) segment of the 95/5 concept, 5. As a PIO, your target audiences include . Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Quantify results when evaluating public information efforts. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. News releases should provide accurate, factual information that is attributed to its source. Check with them to see if the location selected for a media area will allow them to accomplish this connection. 17. Speculation C. Summarizing D. Bridging, 12. Providing information and access to newsmakers. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. 3. The Governor is continuing to monitor the situation. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 User: 4. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. This fundamental principle is the basis for public information in emergency management in this country. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. or a non-emergency event. Mayor Holden: Sometimes you have to get your story out very quickly. Time will also impact the shelf-life of your campaign. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Recognize various legal aspects associated with emergencies and public information. They can be seasonallike hurricane preparedness week. The latest information on activities, events, and resources. D. a required responsibility of the PIO as outlined by NIMS.. 494 0 obj <> endobj I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. What is the community sentiment toward your organization or the issue? Describe the role of the PIO in an emergency. . C. Monitors costs related to the incident, and provides . If you need to build an email list, consider including a place for people to sign up on your Web site. Students also learn message development and . In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? PIOs need to have a complete understanding of the community's demographics in order to: A. A Federal structure designed for large-scale, multijurisdictional incidents B. Blogs to cover events as they are happening. School, 43 Margaret St. . Chris Mrela wrote a dynamite report on this a couple of years ago. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Emergency Management Institute wA{)K+Xk80538L``V[mvWS|?9U7 Tammy Kikuchi: The response was overwhelming. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream They can be timelesslike encouraging children to be active. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. They knew that they werent being led down another road, that they were hearing things unfiltered. A micro-blog is a type of blog where the message is shorter. the feedback has been, you know, we appreciate this. FEMA does not endorse any non-government Web sites, companies or applications. D. seek media release approval from the Communication Unit Leader., 24. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Refer to the list below. Is the conduit for information to internal and external stakeholders. B. report to the Finance/Admin Section Chief when arriving at an incident. If you use an acronym, make sure your audience understands it. What do they already know about the topic? In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. For example: Active voice is clear, direct, and concise. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. The media area is a place where media congregate to help enhance the flow of information. If you do not want something recorded by the media, cover it up or shield it with a vehicle. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). The press saw it. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Write out the full term on first usage, as appropriate. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Email. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. FEMA IS-29: Public Information Officer Awareness Answers Contact local, tribal, territorial, and State press associations to obtain media lists. (Unit 4), Apply public information techniques to a 5% scenario. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Video sharing sites to expand or market a story, and. Spelling- and grammar-checking tools (printed and computer software). These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Public Information Officers | Indian Affairs - Native Americans in the To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Are there warnings or other critical messages to be communicated to the public? This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? There are all kinds of emergencies out there that we can prepare for. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Creates a positive impression of your organization. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. 140-character stand-alone micro-blog statements. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Public information can help people make the right decision at the right time. Serves as an advisor to the Incident Commander. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. . Select the right media to reach the target audience. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Selects the right tools for the messages. A tornado strikes in the Midwest. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. After taking this course you may want to take other courses to help you continue your professional development. (For example: The suspicious package was the size of a laptop computer. You can find the complete list of courses in the Spanish language course list. Take a zombie apocalypse for example. 95% B. All of the above, 23. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. This awareness-level training is suitable for new PIOs. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Select this link to access a printable . Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. What are people in your community concerned about? Uses correct grammar and contains no spelling or punctuation errors. Social networking sites are online communities that connect people. The Incident Commander B. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Resident/Non-Resident, Trainer Program, etc. Work within the emergency management system. All goals should have a target date for completion. endstream endobj startxref Speak to several members of the media at one time, especially during an incident. The process for ensuring that a public information message was accurately conveyed is typically called: A. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Do not be afraid to put bad news first if that is the message. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. 16825 S. Seton Ave., Emmitsburg, MD 21727 D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Its community preparedness. To read this blog, go to:http://emergency.cdc.gov/. 16825 S. Seton Ave., Emmitsburg, MD 21727 Admissions Fax: (301) 447-1658, Independent Study Program for the incident. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Many edits, however, can be made in real-time and appear almost instantly online. 1955 0 obj <>stream The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. That you will get them information and be back to brief themand then do so. *F ;/7Bw1p i~$^y' _r] Responds to the media while respecting restrictions on the release of sensitive information. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . The word zombie comes from Haitian and New Orleans voodoo origins. News releases are one of the most commonly used tools for PIOs. In other words, express parallel ideas in parallel grammatical forms. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. C. request additional assistance through the National Public Information Support Network. Break your ideas into one subject per sentence. For some incidents, implementing a media area may be an important way to manage the situation. B. cause the intended audience to act on requests in the message. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Identify the purpose of what you are writing and start with the main message. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. You need to write to your audience.