The idea is to start with your main idea, and then use logically grouped arguments to support your position. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Yet, when communicating to executives, put yourself in their shoes. READ MORE on www.slideshare.net Communication Pyramid PowerPoint Presentation Slides Your audience—whether listeners or readers—will naturally begin to group and summarize your arguments and ideas in order to remember them. So you may as well help them do it and make your overall recommendation more effective and memorable. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the question at hand and the supporting arguments are found under. Group and summarize your supporting arguments. They carved out 30 minutes (at most) to hear your perspective on the issue at hand. The Pyramid Principle offers the advantage of powerful written communication by structuring it logically. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. Consultants often use groupings to clarify and simplify a problems. Most consultants will know what the pyramid principle is, even if they don’t know the author. While the concept is straightforward, it’s surprisingly difficult to master. The MECE principle, pronounced "ME-see", is a grouping principle for separating a set of items into subsets that are mutually exclusive (ME) and collectively exhaustive (CE). Our Pyramid Principle Training consistently gets high marks for engagement and value. I recognize that I will be sent MC's weekly consulting newsletter, and can unsubscribe at any time. Controlling the sequence of how you present your ideas is very important. Der Kern von Minto's Denkmethode ist, die Ideen im … It helps personal reflection and organisation. The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. How do you use the Pyramid Principle? The other common objection to the Pyramid Principle is that it is perceived to take away from the authority of the answer or conclusion – the “punchline.” That is a valid concern. Give your conclusion or answer first, follow it up with your main arguments, and then follow those with data that supports each one. What is the Pyramid Principle? No matter the medium of your presentation – whether a client-facing slide deck, an internal meeting, or a marketing pitch – structuring your thoughts with the Pyramid Principle will help you get your point across clearly and effectively, while staying MECE (mutually exclusive, collectively exhaustive). This field is for validation purposes and should be left unchanged. Then you get to the punch line. Not in our speech. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.” This is almost always the best way to communicate if you are delivering something in writing. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the main thesis in increasing detail (granularity). The Pyramid Principle was created by Barbara Minto – the first female post-MBA hire at McKinsey – in the 1970s. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. Finally, you are more persuasive when you are direct. What other priorities and budgets are you competing with? The Pyramid … It’s applicable anytime you are trying to convey a persuasive argument. Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article. The Pyramid Principle explained. Haven’t heard of it? In situations where it is the first time you are interacting with an audience, and you don’t have pre-built trust, yes. There are a few different ways of logically ordering ideas that belong in the same group: When combined with the Rule of 3, the Pyramid Principle becomes an extremely powerful structured communication tool for making recommendations to busy executives. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding. The Pyramid Principle is a framework for clear thinking and writing. An introduction to structured written communication using Barbara Minto’s Pyramid Principle as a key element. What it is all about. Use the Pyramid Principle to have your key takeaway land home with your target audience. One that will drive action and get you to the most important part of the conversation right away? I saw many examples during my time at McKinsey when the Pyramid Principle was invoked in written and verbal communication to successfully motivate action. When you group and summarize your supporting arguments, it’s easy to go from the single thought to the next level of ideas without getting too detailed right away. Then, for each supporting idea or argument, break that further into more ideas or arguments until you have formed a pyramid. The Pyramid Principle® advocates that “ideas in writing should always form a pyramid under a single thought”. Chat with our team about a tailored training Schedule Now. Degree order: present supporting ideas in rank order of importance, most to least important. She authored a book called The Minto Pyramid Principle here (affiliate link) which essentially defined the way consultants structure most of their presentations. 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