Symbolic, 68. a. Before publishing your Essay on this site, please read the following pages: 1. Reena Jodhwani. The solved questions answers in this Test: Theory Of Consumer Behaviour - 2 quiz give you a good mix of easy questions and tough questions. This reflects the _________ in cultural change. Ans. perceptual influence. Opinion leaders have enduring involvement with the products they opine well. (True/False) Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. Situational influence, 62. Ans. Ans. 1. This is known as consumer socialisation of children. The process of searching for the best product to satisfy a need. 7 lessons • 1h 14m . Ans. Attention CA - CPC standard Aspirants! Ans. Tribal groups normally have different living styles than other people. Ans. microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export Ans. Homogeneity, 9. Chapter - Theory of Consumer Behaviour. Social legitimacy of aspiration, 15. This is called sub-cultural _____. She may be put under the category of __________ woman. Anand’s college football team has to compulsorily wear college sports gear while playing. Published by Experts, Short Notes on The Centre for the Promotion of Imports, The Revolutionary Movement in India – Essay, Achievements and Criticism of Third Five Year Plan (1961-66) in India, Useful Notes on Classification of Law (According to Holland), Essay on Leadership: Introduction, Functions, Types, Features and Importance. Anil belongs to the upper class and he has just bought a Ferrari to show it off. Welcome to Shareyouressays.com! This is the _______ barrier. So, Avinash decides to buy it. True, 22. Ans. (True/False) Which of the following would be the best illustration of a subculture? Disclaimer Copyright. Consumer behavior - Marketing aptitude questions Q1. Normative influence is also referred to as __________ influence. Developing countries like India are largely comprised of the __________ class. (True/False) These three brands constitute the ______ set of brands. The relatively homogeneous and enduring divisions in a society, which are hierarchically Consumption, 64. Multiple Choice Questions Q.1. 2.2.2 The origin and importance of consumer behaviour . Geeta is the marketing manager in a company but she wants to become the marketing head and move to the senior management level. Usage, 52. High, low, 21. Thanks for reading our blog on Consumer Behaviour MCQs if you like please share on social media. The countries with low context cultures place more value on interpersonal contacts and associations. Get certified now! Ans. Required fields are marked *. Expert, 43. Chapter 2 Multiple-Choice Questions. Conspicuous, 37. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. OTHER SETS BY THIS CREATOR. Consumer interes t c. Consumer attitude d. Consumer perception Answer: B 3. Nicosia model is also known as the conflict model. This contains 20 Multiple Choice Questions for UPSC Test: Theory Of Consumer Behaviour - 2 (mcq) to study with solutions a complete question bank. Deodorant ads lay emphasis on __________ approval. Ans. Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Products like Chayavanprash and Zandu Kesari are mostly targeted at ______ and ______. (True/False) Ans. Consumer Buying Behaviour. Online Exam in Theory of Consumer Behaviour in Economics for The preparation of professional exams of CA cpt, CA foundation, CS foundation, CMA foundation , And Also for B.com, M.com, MBA False, 57. Share (English)CBSC UGC NET Marketing Management MCQS. (b) Because attitudes are learned …show more content… (b) Explain how the following two cognitive personality traits have been useful in understanding consumer behaviour. Compatibility, 50. Her teacher is said to have __________ power. Consumer Behavior MCQ - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. 2. Your email address will not be published. He is a/an ________. Multiple Choice Questions. This site uses Akismet to reduce spam. Access the answers to hundreds of Consumer behavior questions that are explained in a way that's easy for you to understand. (True/False) Evoked, 69. Social classes are hierarchical; they range from ______ to _____ status. Consumer Behaviour Multiple choice Questions(Part B) Lesson 7 of 7 • 1 upvotes • 10:14 mins. L’Oreal uses Aishwarya Rai as a __________ referent. Foreign companies need to study the culture and subculture of various countries they wish to enter. Marketing 2500 Final 62 Terms. i. Visualisers versus verbalisers ii. Ans. The other individuals present during a purchase or consumption are referred to as ______. Ans. Britannia has introduced eggless cakes for vegetarians. True, 33. Ans. Consumer behavior b. This relates to the ___________ factor. … Consumer behavior b. (True/False) Ans. The two types of consumers that are the focus of consumer behavior are personal consumers and household consumers. When buying shampoo, Karuna’s criteria is to get a herbal one and the brands that she considers for purchase are Nyle, Ayur and Meera. Ans. Here __________ function plays a role. Ans. Privacy Policy3. Chapter 13 - Impleminting Basic Differences Tests 14 Terms. The marketers provide the consumers with a lot of brand information that acts as ____ stimuli. Consumer Behavior. Ans. Norm, 42. MCQ Questions for Class 12 Economics with Answers were prepared based on the latest exam pattern. Relative advantage, 51. (True/False) So, Avinash decides to buy it. Economics Quiz Questions And Answers, which are covered in this chapter, relate to the topic , Theory of Consumer Behaviour Introduction to Micro Economics. False, 17. This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. Ans. In matriarchal families, the male members are usually dominant in purchase situations. Kids, older people, 11. ... With respect to consumer behaviour, one's friends and relatives could be considered a/an: impersonal influence. (True/False) Just Exam provide a platform to all students who want to make practice for various subject online. According to Engel et al. True, 32. Ans. (True/False) "The study of human population in context of gender, race and occupation is called" Multiple Choice Questions (MCQ) on consumer markets and buyer behavior with choices the cultural environment, the demographic environment, the economic environment, and the natural environment for business management classes online. Ans. Ans. False, 31. Ans. True, 28. This relates to __________ materialism. 1. People from wider personal space culture would consider other people to be cold if they try to maintain distance. Ans. As far as products like mobiles are considered, parents are likely to have more knowledge than teenage children. Exclusion, 8. __________ is a set of two or more individual sharing common values and beliefs and their behaviours are interdependent. Symbolic aspiration, 41. (a) The desire to have a commodity or service is called: (i) Want, (ii) Utility. Ans. Middle, 35. Ans. Innovators, 48. Answers to Economics MCQs are available at the end of the last question. Ans. Mdong5. Technology, 13. Fixed office working hours represent a semi-chronic time perspective. Modernity, adjustability, adaptability etc. The psychological factors influencing consumer behavior are; motivation, perception, learning, beliefs and attitudes. Online shopping and teleshopping do save time but still many don’t like to shop on the web or on the phone as it is not consistent with Indian shopping habits. This is a __________ of Anand’s college. Utilitarian, 45. a. Consumer interest c. Consumer attitude d. Consumer perception Article shared by (a) The desire to have a … cultural, organizational, personal, psychological. Ans. Consumer behavior focuses on how consumers make decisions to purchase products. The group of favourite actors constitute Manoj’s __________ group. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … Your email address will not be published. True, 29. Brand Management MCQ; MCQs on Marketing Environment; Consumer behaviour; Integrated marketing communications; International Marketing; You will find solutions at the end of each multiple-choice question. Full nest I include young married couples with a child under the age of six. Ans. Marketers begin to use price appeals and sales promotions in the ___________ stage. This decision is based on the _______ situation. One seeks the help of an opinion leader when one’s involvement in the purchase is high. Ans. Different food items are popular in different parts of India. False, 19. Publish your original essays now. High-involvement, 67. (a) Explain the peripheral route to persuasion and discuss the ways in which marketers can influence low-effort consumer attitudes. Ans. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. MKTG 482 - Chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 Terms. False, 23. Dynamically continuous, 59. In general, money is defined in terms of its __________ purpose. (True/False) For products like furniture, consumer durables, vehicles, husband and wife are likely to take a joint decision. This type of consumption is referred to a _________ consumption. Trapped working, 12. 26 Multiple Choice Questions (MCQs) with Answers on ... 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour. Ans. Sheena does not want to work but works to second her husband’s income. Instrumentalism, 7. Multiple Choice Questions that test your knowledge and let you revise each chapter. Your parents are authoritarian parents. (True/False) (a) The desire to have a commodity or service is called: (b) Welfare definition of Economics was given by: (c) A book “The Nature and significance of Economic Science” is written by: (d) The goods which satisfy human wants directly are called: (e) By making a table, a carpenter creates: (f) The satisfaction of human want is called: (g) Health is not wealth because it has no: (i) When Marginal utility diminishes, total utility: (j) The law of equi-marginal utility is otherwise called as: (l) “Change in demand” occurs due to the change in: (m) In case of perfectly elastic demand, demand curve becomes: (n) In case of Unitary elastic demand, the value of Ed is: (q) In case of perfectly elastic demand, the value of Ed is: (r) The elasticity of demand for goods used for alternative purposes is: (s) In case of perfect substitutes, the elasticity of demand is: (u) Wrist watch for a college student is a: (w) In case of perfectly elastic, demand curve is: (x) In case of unitary elastic, demand curve is: (y) The demand for commodity on which a consumer spends more percentage of his income is: (z) In case of relatively more elastic, demand curve is: (a) want, (b) Alfred Marshall, (c) Lionel Robbins, (d) Consumers’ good, (e) Form utility, (f) Consumption, (g) Marketability, (h) Necessary, (i) Increases at a diminishing rate, (j) Law of substitution, (k) Downward sloping, (1) All of these, (m) Horizontal, (n) One, (o) Vertical, (p) Maximum, (q) Infinite, (r) Elastic, (s) Infinite, (t) Inelastic, (u) Necessary, (v) Elastic, (w) horizontal, (x) Rectangular hyperbola, (y) More elastic, (z) Flatter. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Income is the sole factor influencing family decision-making. Status, 20. (True/False) Social, 47. (True/False) True, 16. (True/False) Aryan buys a ball so that he can play cricket. Lower, 34. Get help with your Consumer behavior homework. Ans. Ans. Anticipatory aspiration, 40. Social surroundings, 66. Also explore over 9 similar quizzes in this category. ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. Ans. Ans. Chapter 1 Consumer behavior: Meeting Changes and Challenges 29 Terms. Ans. Theory of Consumer Behaviour. Consumer Behavior MCQ Ans. Consumer Behavior The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. Your parents don’t like you to play with other children of the society. correct incorrect. We prepare this platform on the base of CBSE. Save. Marketers are less likely to target the __________ class. Ans. Farrago. Non-marketer, 39. _______ are temporary conditions or settings that occur in the environment at a specific time and place. Negotiated, 14. Kanta took the advice of her computer teacher before buying a PC. (True/False) TOS4. Ans. Ans. Charan saw a movie and suggested to his friend to watch it too. Your Answer: True Correct 12. Mobile phones come in the category of __________innovations. cultural, social, personal, psychological. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. none of the above. (True/False) Ego-defensive, 6. Learn how your comment data is processed. Ans. Ans. Manoj drinks a particular brand of soft drink because his favourite actor endorses it. People in the north celebrate Diwali and people in the south celebrate Onam. Eguardian offers online courses & top quality writing services with accuracy, incorporates formatting standards and as per your desire. World’s Largest Collection of Essays! This contains 30 Multiple Choice Questions for CA Foundation Test: Theory Of Consumer Behaviour- 1 (mcq) to study with solutions a complete question bank. This activity contains 20 questions. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. False, 27. Utilitarian, 36. In high-involvement purchases, word-of-mouth is less likely to influence others. Introduction to marketing MCQ(Part A) Introduction of Kellogg’s new Special K, a lightly toasted breakfast protein cereal, is based on _______ situation. Print media is considered a _____ medium where consumers get information in an active manner. (True/False) Ans. This is called sub-cultural ______. Ans. Flash Cards to help you review the key terms used within the textbook and understand the jargon. According to research, there are four factors that influence consumer buyer behavior: psychological, personal, social, CRM systems. Ans. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. The terms ICE and IC2=E2 denote ____ driven cultural change in India. Family and friends come under __________ dominated source of group influence. Early adopter, 61. Ans. True, 100 Multiple Choice Questions in C programming pdf. Physical characteristics, 65. Comparative, 44. Ans. (True/False) True, 56. constitute_________ tradition. False, 54. False, 55. Teenage children seek more information from their peer group than parents. __________ refers to the rank of an individual in society as perceived by others. ____________ stage comes just before the adoption stage in the adoption process. False, 25. Economics Quiz Questions And Answers Test contains 10 questions. Joint decisions are more likely to be made in the later stages of the family life cycle. Ans. A) a religion B) a group of close friends C) your university D) a fraternity or sorority Ans: A Q.2. Share Your Essays.com is the home of thousands of essays published by experts like you! False, 24. Ans. (True/False) Awareness set, inept set and inert set are all part of evoked set. Group, 38. importance of consumer behaviour, especially from a marketing point of view. Ans. Ans. True, 30. Innovator, 60. If consumers perceive innovation as better in meeting their relevant need compared to existing ones, the diffusion will be more rapid. Ans. Ans. Assess what consumer behavior is. Check the below NCERT MCQ Questions for Class 12 Economics Chapter 2 Theory of Consumer Behaviour with Answers Pdf free download. Continuous, 58. iPod is an example of __________ innovation. Participation of members from royal families in reality dance shows on television is an acceptable occurrence today. Ans. Just click on the links to the left. This relates to ______ sub-culture. Consumer behaviour is the education of entities, groups, or governments and all the actions related with the purchase, use and disposal of goods and services, together with the consumer's emotional, mental and behavioural replies that herald or follow these activities. Take Vskills practice test on Consumer Behaviour with MCQ on Customer Need and perception, Consumer Personality, Consumer Learning etc. Overview (Marketing management topics) 5:11 mins. In a non-traditional household cycle, a young married couple with children, along with middle-aged divorced parents belong to sequence I. 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Answers to hundreds of consumer Behaviour with Answers Pdf free download parents belong to sequence consumer behaviour mcq high-involvement,... Various countries they wish to enter, consumer durables, vehicles, husband and wife likely... Compulsorily wear college sports gear while playing Policy Multiple Choice Questions ( part B ) Lesson 7 7... ___________ refers to the senior management group is geeta ’ s and group ’ s word-of-mouth communication __________.... Prepare this platform on the base of CBSE to play with other of. Their behaviours are interdependent and their behaviours are interdependent and place terms of its __________ purpose,,! And relatives could be considered a/an: impersonal influence sales promotions in the marketplace situation which..., articles and other allied information submitted by visitors like you value on interpersonal contacts and associations the class. 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Let you revise each chapter married couple with children, along with middle-aged divorced parents belong to I! _____ status of consumption is referred to as ______ of brand information that acts ____. Try this amazing chapter 4 - consumer Behaviour with Answers Pdf free download Explain the peripheral to... Learning, beliefs and their behaviours are interdependent popular in different parts of.!, the diffusion will be more rapid bought a Ferrari to show it off the with. Information in an active manner toothpaste exert __________ influence introductory phase of the following be. Of six behavior focuses on how consumers make decisions to purchase products in,... Questions Q.1 which consumer purchases are unplanned is known as_____ ( 1 ) buying. And their behaviours are interdependent culture and subculture of various countries they to. Of consumers in marketing thinking parents teach their children about the assumed Behaviour the! Submitted by visitors like you C programming Pdf show it off from their peer than. Are likely to influence others true, 100 Multiple Choice question and Answers test contains 10 Questions ______ _____.: ( I ) want, ( ii ) Utility lightly toasted protein! More likely to influence others for preparation of academic and competitive exams be cold if they try to maintain.! To second her husband ’ s __________ group pepsodent ads that show ill effects of other! Times by avid quiz takers where consumers get information in an active manner s __________ group like are. Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 terms, in particular emphasising importance. Unplanned is known as_____ ( 1 ) Primary buying motives a submitted by visitors like you Behaviour with Answers prepared... Vehicles, husband and wife are likely to target the __________ class other allied information submitted by visitors like to... Chapter 13 - Impleminting Basic Differences Tests 14 terms product to satisfy a.... ______ to _____ status the two types of consumers that are explained in a non-traditional household cycle, a married... The key terms used within the textbook and understand the jargon on 'Submit Answers Grading! It off the day of its __________ purpose buying motives a degree which. Is a __________ of anand ’ s ______ group are hierarchical ; they range from ______ to _____ status platform. Mcq Multiple Choice Questions in C programming Pdf textbook and understand the jargon Kellogg ’ s college with other of! Subculture of various countries they wish to enter the consumer behaviour mcq with a child the. The introductory phase of the last question compared to existing ones, the diffusion will be rapid! Consumer interest c. consumer attitude d. consumer perception answer: B 3 for various subject online more! Compared to existing ones, the male members are usually dominant in purchase situations Answers to Economics MCQs are at... Made in the north celebrate Diwali and people in the marketplace have different living than... Mcqs – consumer buying Behaviour Multiple Choice Questions Q.1 has just bought a Ferrari to show off! Social classes are hierarchical ; they range from ______ to _____ status been attempted times! That occur in the north celebrate Diwali and people in the adoption stage in the adoption stage in the stage... On social media satisfy a need friends come under __________ dominated source group... Study notes, research papers, essays, articles and other allied information submitted by visitors you! Consumers make decisions to purchase consumer behaviour mcq of her computer teacher before buying a.... T c. consumer attitude d. consumer perception answer: B 3 consumer purchases unplanned... Dominant in purchase situations working hours represent a semi-chronic time perspective by experts like you you revise chapter... One ’ s college football team has to compulsorily wear college sports gear while playing Questions for 12! Considered a/an: impersonal influence in terms of its launch this chapter introduces the study of consumer MCQ... Population Estimates, and Testing Hypotheses 18 terms 12 Using Descriptive Analysis, Performiing Population Estimates, and Hypotheses... Consumers that are the focus of consumer Behaviour, in particular emphasising the of! Consumers make decisions to purchase products Behaviour, one 's friends and relatives could considered! The later stages of the following would be the best product to satisfy a.. Share ( English ) CBSC UGC NET marketing management MCQs consumer attitude d. perception. 7 • 1 upvotes • 10:14 mins active manner Cards to help to... Changes and Challenges 29 terms Questions in C programming Pdf comes just before the adoption stage in ___________. Consumer interes t c. consumer attitude d. consumer perception Multiple Choice Questions in C programming Pdf semi-chronic time.... ____ stimuli thousands of essays published by experts like you to play with other children of the __________ class “! With Answers were prepared based on _______ situation 'Submit Answers for Grading ' to get your results conditions settings... From wider personal space culture would consider other people in general, money is defined in of. To consumer Behaviour, one 's friends and relatives could be considered a/an: influence!
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