4c. Please use a different ad for each style. Our neural networks are custom-built for entertainment marketing. Lizar Telecommunications are manufactures of cell phones and related accessories. This ad can be from any media (tv, radio, web, magazine, etc). Examples of Branded Entertainment We recently shared some really great examples of viral videos . Which of the following is an example of branded entertainment? It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. Define/discuss the following: reach, frequency and impact. Branded content is content that does not involve traditional advertising. It’s the most successful branded content pieces that companies ever produced. Have you watched The Lego Movie? (GE also has some great content running on Vine and Tumblr ). It is not… The trick is that The Lego Movie is not an ordinary movie. What is branded entertainment? Choose any 4 execution styles and describe one advertisement for each. This site is “sponsored by GE” and represents a good example of acting like a publisher and taking the brand … Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. a company placing its product in a movie scene. Provide an example of each different from the text. If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. What Lives Inside, for example, is comprised of four episodes, each around 13 minutes in length, while the longest of the Two Bellmen films runs just 35 minutes. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. Typically, branded films like these aren’t as long as Hollywood-produced movies. Michael Starr, a movie director, contacted Lizar to help fund his new movie. For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. 4b. The 2nd example from this amazing brand doing great things in content marketing. Still, brands go out of their way to create a movie experience that’s comparable to what consumers have grown accustomed to. 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