This foray came as a surprise to me, since itâs been a very long time since Pizza Hut has offered a new style. The cheese is spread all the way to the edges to get that crispy, caramelized crust. Original, March 10, 2020: Everybody has their opinions about what kind of pizza is best and, frankly, it's a boring argument. Pizza Hut's Detroit-Style rectangular crust, which is made with proofed pan pizza dough, is sprinkled with cheese all the way to the edges, giving you a crispy, caramelized bite on the crust. We want to hear from you. But throw what you know about pizza out the window because Pizza Hut has been spotted selling a style of pizza that it has never done before. Data is a real-time snapshot *Data is delayed at least 15 minutes. Graves said Pizza Hut customers expect the chain to give their own takes on food trends and were asking for a Detroit-style pizza. If you're really hungry, you cannot beat it. The launch comes as the pizza category nears a year in surging demand, stemming from the coronavirus pandemic. © 2021 CNBC LLC. Though not ubiquitous, Detroit's pizza seems to be having a moment. Following the hush-hush test run we wrote about last year, as well as Pizza Hut trying more than 500 iterations of the iconic pizza style, they're finally rolling out Detroit-style pizza nationwide! Though the pizza is smaller than what you're used to from Pizza Hut, each slice is thick, comforting, and delicious, so one or two slices is probably plenty! By Jordan Valinsky, CNN Business Pizza Hut's newest pizza doesn't look like its other pizzas. New York (CNN Business) Pizza Hut's newest pizza doesn't look like its other pizzas. spotted a Pizza hut location serving Detroit-Style Pizza and he took advantage of the sweet deal! PLANO, TEXAS â On Jan. 26, Pizza Hut LLC announced the launch of its new Detroit-Style pizza nationwide. While pizzeria data (the best kind of data) suggests that Detroit-style's presence on menus grew more than 66 percent from 2015 through 2019, it still was only available on about 1 percent of menus that year. That’s 80 slices of pepperoni in case you're bad at math like I am!! We ordered the Detroit Double Pepperoni . David Graves, the chief brand officer of Pizza Hut U.S., said the chain chose to make Detroit-style pizza because it's the fastest-growing pizza trend in the country. Our Detroit-Style Pizza is a rectangular deep-dish pizza with a crispy, cheesy crust edge, layered with toppings and cheese all the way to the edge, and finished with a premium diced tomato sauce on top. Pizza Hut is hopping aboard a new pizza trend that's sweeping the nation. Pizza Hut today introduces new handcrafted Detroit-Style pizza nationwide, its unique twist on the hottest trend in pizza. Are you sick of cooking? A Division of NBCUniversal. The Detroit Double Pepperoni features 80 slices of pepperoni, more than half of which are cupped pepperoni. Detroit pizza is only on 0.4% of restaurant menus, according to Datassential, which tracks food and beverage trends. The pie is described as, â An indulgent Detroit-Style deep-dish pizza thatâs loaded with classic pepperoni, our NEW crispy cupped pepperoni, and cheese all the way to the edge of a crispy, ⦠I think it's clear you cannot really go wrong with any of these! Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Pizza Hut's Detroit Double Pepperoni Pizza. Pizza Hut's version required over more than 500 iterations before settling on one, definitive take on the rectangular wonder that is Detroit-Style. Starting Tuesday, the Yum Brands chain will be selling four varieties of Detroit-style pizza for a limited time, with prices beginning at $10.99. To develop the Detroit-Style Pizza, Pizza Hut spent over a year formulating and testing more than 500 iterations, many in the Midwest where the style was born. Oh, and great news—it also reheats super well!! You can also get it in Double Cheesy, Meaty Deluxe (which is made with bacon, Italian sausage, and Crispy Cupped Pepperoni), as well as Supremo, which is topped with Italian sausage, red onions and green bell peppers. Because we're so into that. True to the traditional Detroit style, Pizza Hut's version is rectangular. Pizza Hut is announcing its biggest launch of the year â the all-new Detroit-Style pizza, now available nationwide. Detroit-style pizza is a unique version that is traditionally baked in rectangular, blue steel automotive pans with a thick crust and cheese all the way to the edge so it bakes crispy and topped with sauce. Pretty much all pizza is good in its own special way and each serves its own particular purpose. For their Detroit-style, Pizza Hut changed things up a bit by introducing cup-style pepperoni. It is traditionally topped with Wisconsin brick cheese, then tomato sauce layered on top of the other toppings (rather than directly onto the dough). If you're a fan of sweeter sauce, you'll love this pizza and if you love a crunchy crust? Sign up for free newsletters and get more CNBC delivered to your inbox. Pizza Hut has been testing its Detroit-style pizza for more than a year and has been in development for longer. Got a confidential news tip? Detroit-style pizza is characterized by its rectangular shape, thick crust, edge-to-edge cheese and tomato sauce that covers the cheese and other toppings. All Rights Reserved. Pizza Hut is launching Detroit-style pizza at its locations nationwide for a limited time. As for Pizza Hut's version, well, it's characterized by a few terms "Crispy Crust. DELIVERY & CARRYOUT LOCATIONS ARE OPEN! Pizza Hut's "Detroit-style" pizza is baked in a rectangular or round pan and covered in Wisconsin cheese. Dubbed its biggest launch of the year, Pizza Hut rolls out a new pizza Tuesday but itâs not round. Let me introduce you to a little concept I like to call "ordering a pizza for dinner!" Pizza Hut and its rivals Domino's Pizza and Papa John's all reported same-store sales growth in the U.S. during the second and third quarters of 2020. The Supremo pizza comes with green bell peppers, Italian sausage and red onions. It's gonna blow your mind. Pizza Hut was my familyâs go-to when I was a kid (remember Pizza Hutâs Book-It program? Get this delivered to your inbox, and more info about our products and services. I know I am. So, what's so special about it? But since 2016, its menu penetration has surged by 150%, with most of its growth occurring last year. The Pizza Hut team reportedly crafted more than 500 different pizzas and tested them until the product was ready for sale. We are all curious and craving! Some Pizza Hut customers have spotted the chain selling Detroit-style pizza, according to Chewboom. The chain just announced the launch of a new Detroit-style pie, and this pizza is different from all of the other items on its menu. "I have never seen our franchisees more excited for a launch," he said. Extra Cheese. The Double Cheesy pizza features two kinds of cheese, while the Meaty Deluxe comes with bacon, Italian sausage and cupped pepperoni. The pizza has been growing in popularity in the last decade as Michiganders opened up pizzerias elsewhere in the U.S. Little Caesars, which is privately owned and headquartered in Detroit, was the first national pizza chain to take the trend to the masses in 2013. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Toppings to the Edge." It’s also available in a double pizza made up of 16 slices for $19.99 and a triple pizza made up of 24 slices for $24.99. Pizza Hut has been spotted serving Detroit-Style Pizza and we are on the hunt! Pizza Hut today introduces new handcrafted Detroit-Style pizza nationwide, its unique twist on the hottest trend in pizza. It appears to be a regional offering in select locations in Ohio and Michigan, but if you're located near there, it could be worth asking about it the next time you order from Pizza Hut. It's also topped with a new vine-ripened tomato sauce that’s only available on this pizza. Pizza Hut's Heart-Shaped Pizzas Are BACK! For everyone else, do a quick Google and try to find a Detroit-style pizza place near you. In 2018, CapitalSpring, a private equity firm that specializes in restaurant brands and franchisees, invested an undisclosed amount in Buddy's to help it capitalize on the trend by expanding nationwide. YouTuber 1EyedPheonix showed a video of the pizza, which appears to have first been spotted in late 2019. According to Jesus in a Tortilla, a foodie on YouTube (linking his video below!) Detroit-style pizza is a rectangular pizza with a thick crust that is crispy and chewy. We may earn commission from the links on this page. As for toppings, you can choose from the Detroit Double Pepperoni, topped with 32 slices of regular pepperoni and another 48 slices of Crispy Cupped Pepperoni. As you might imagine, each pizza is rectangular and, true to Detroit-style, features cheese all the way to the edges to create a crispy caramelized crust. It has toppings on its edges, resulting in a crispy, delicious caramelization. The chain spent more than a year on perfecting its own version and even created a new tomato sauce that will only be used on that type of pizza. The company's U.S. locations have bounced back relatively quickly from the coronavirus pandemic, but its international restaurants have seen a slower recovery. You can get a Detroit-style pizza for a limited time at participating Pizza Hut locations starting at $10.99. Delish editors handpick every product we feature. Pizza Hut heads to the deepest of dishes for its take on Detroit-style pizza in its newest nationwide release. The pizza is reportedly available as an eight-slice pie for $12.99. Pizza Hut is offering four varieties of their Detroit-Style pies starting at just $11.99. Shares of Yum are roughly flat in the last year, giving it a market value of $31.8 billion. Yeah, order this now. Pizza Hut is releasing new Detroit-style pizza at locations across the US in what says is its biggest launch of the year. The bad news is this is not available everywhere. Does this mean pizza wars are the new chicken sandwich wars? 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