Soon, her seashells started selling and so on and so forth. An adorable robotic dog. McDonalds. The science of sure.. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Until now we hadnt even thought about car charging devices being dangerous. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. The tagline, read by Blige: Making your health a priority is real love. Frito-Lays message is clear: These snacks are flamin. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Ad Meter 2022: Rocket Homes and Rocket Mortgage. Lindsay Lohan is making her comeback with Planet Fitness? Touchdown achieved as mom and dad enter the room to see their house destroyed. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. When it comes to Super Bowl ads, Uber Eats delivers. Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? Oh hey, Jones! cries Rashida. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". But maybe it doesnt need to. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). All of it made for an incredible USA TODAY Ad Meter, too. At the core of all that compounding, over-the-top cuteness is a simple storyline: Sally sold seashells by the seashore, as Andr 3000 explains in voiceover, but the seashells didnt sell so well, so Sally set up a seashell store on Squarespace. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. - 1 day 8 hours ago, By If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. The 60-second spot features. But Gillette, this is the Super Bowl. Is this really the best ad a man can get? The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Theres insistent banging on the apartment door. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. Jones . he drawls. Er, actually, it was the Celebrity Bowl! Eugene Levy in Nissan's "Thrill Driver". It comes off like Toy Story without the parody. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. A little juice!, a fellow golfer calls out to Zeus from his running-on-low golf cart. February 11, 2022, 10:51AM 10 of 25 Dr. Download the 2023 Super Bowl TV Ad Report from iSpot Today. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. WeatherTechs ad has been the one predictable thing about the Super Bowl: For the last nine years, its always been there, and its always been boring. By. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. The commercials -- which cost $6.5 . Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. What does this moment for hip-hop mean to you? Does this man not realize what a slippery slope it is to submit to bathing mandates? !, he says with such delight that its hard not to share his joy. But while the scenery is familiarthe gritty turnpike, the belching smokestacks, Satriales Pork Storethis ride is different. Somehow concluding that shes been bettered (by $278? Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. Nick Jonas crashes the party. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) Sloths. Groovy baby. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. But, hey, its still boring. This is a cute ad, cutely done, with a cute performance by superstar Zendaya. Voice Over Fox, Megan Thee Stallion . Have questions about this ad or our catalog? But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. For one, the driver is a woman. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. The Super Bowl stands as the most-watched television event of the year. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. - More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) Leslie pulls up beside him, OK Corralstyle. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces.