Advertising Agency. Advertising Agency – Top 4 Functions: Research, Creating Advertising, Media Buying and Ad Placement and Providing Ad-On Service Function # 1. The Structure of Advertising Agencies 1. One Way Communication: Advertising is a one-way communication where brands … The advertising agency has to decide which media alternatives are available in the branding of a regular product. Their role is to build a positive reputation for clients by communicating corporate and financial performance to investors, analysts, customers, politicians and other stakeholders. The work related to advertising script, art, and a copy is being decided by this department. This is the fifth importance and it means that the selling message that is used by the companies can be employed by the advertising agencies in order to gain the attention of the consumers. What Are the Functions of an Advertising Agency?. What Are the Functions of an Advertising Agency?. It offers them advisory and creative services. Agencies like mudra are employed by large organizations. Structure of an Advertising Agency. It is so, since, all organizations are unique, and their objectives, requirements, functional areas and specialized departments are not common. The in-house agency as its name implies is owned out right by and operated under the direct supervision of the advertiser. “Clients advertising leads to greater profits in the long run than without the agency”. Such agencies vary in size and often specialize in specific types of advertising tasks. Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow.. (i) Commission – The agency is paid fixed commission from the media on any advertising space or time purchased for the advertiser (15%) outdoor media (16.66%). Activities carried out within a typical advertising function, or agency, include audience research, competitor research, ad design and production, content development, media buying and ad performance analysis and reporting. It is headed by the account manager and the account manager helps to control over the account section of particular business management. Including the owner, who is following the agency owner’s job description to a T. P.S. The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communic… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. when anything is brought to the notice of consumers in a public manner.. Preparing an advertising plan needs concerted efforts and investigative information. Advertising agency plans the entire ad campaign of its client. An account executive acts as liaison between client and company. … Broadcast Advertising: Television and radio advertisements. However with time, they became more and more complex to give the customers all possible communication. So this kind of classical structure can no longer be maintained. Identify three types of advertising agencies and discuss when each type of advertising agency might be appropriate for an advertising client. Contact Department. Through these agencies, the company or business can easily promote our products in the form of digital and official banner ads to our worldwide public. From the client perspective, you would ideally have direct access (phone, email, meeting, etc.) These are also responsible to monitor whether ads have been broadcasted or not. 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