“Brazil is still cheaper than Australia, and definitely cheaper than the US, but that gap has been narrowing a lot, because the cost of everything is going up,” Semmelroth says. The country has increased its corn and soybean production from 88 million tonnes in 2004 to about 160 million tonnes in 2014. “We are at near-record price levels for cattle in Brazil, but if you look in US terms they are still much cheaper,” Semmelroth says. “Labour force has been getting rapidly dearer in the past 10 to 15 years, but the efficiency of labour hasn’t. The numbers you see before the descriptions are the corresponding cut codes in both the North American Meat Processors Association Guide and Handbook Of Australian Meat. In moving north, Brazilian cattlemen are also moving into a twilight zone of inadequate infrastructure, property rights puzzles and pervasive corruption. But, in that harsh environment, numbers are one thing, productivity is another. Meat and Livestock Australia reports the average price of Brazil beef exports in November 2015 was A$5.98 a kilogram, a 10.4 per cent drop on the previous year because of the depreciation of the Brazilian real (currency) against the US dollar. The average value of Australian beef exports was A$6.95 a kilogram for January to September in 2015 – a 27 per cent increase year-on-year. Of course, 1-2% of 190 million cattle represents a significant amount by any standard. Australia has a competitive advantage over Brazil through its ability to capture demand and price peaks because of wide market access and free-trade agreements. Of course, the first question is likely: “Why don't they crossbreed?” The next question is: “Why don't they just feed their cattle like we do?”. Nothing but the best of Australia’s beef . Brazilian companies and slaughterhouses including the world’s largest meat producer, JBS, sourced cattle from supplier farms that made use of workers kept in slavery-like conditions, according to a new report. “It had a big increase from the 1990s to mid-2000s, but because the herd has been growing since then, a lot of animals have been retained, so in the past 10 years the efficiency rate has declined back to 17 per cent.”. And there, corn will always be fed first to the better “converters” — people, poultry and pigs. Production, Supply and Demand Data Statistics: Meat, Beef and Veal 2017 2018 2019 Market Begin Year Jan 2017 Jan 2018 Jan 2019 Brazil USDA Official Answer: Brazil is crossbreeding, and with success, especially in the more moderate southern climates. This is a change of 0.14% from last month and … One would expect that this should be a world-wide standard, especially from a developed country like Australia, where we need our overseas markets to take the majority of the beef slaughtered in Australia. Rabobank’s recent Beefing up in Brazil report, written by Fontes, predicts by 2023 there will be nine million Brazilian cattle on feed, with fierce competition for agricultural land area coming from the ever-growing grains industry. So they will turn to a US-style feeder system with heavier cattle, or look to maintain their low-cost pasture based system.”. Bring up the subject of global beef trade, and inevitably the talk turns to Brazil. Cowboys, called Gauchos, herded these cattle, and like the cowboys of Texas, created a new style of cooking. “There isn’t a tight and united industry like Australia and the US, with engaged producers and good industry bodies like Meat and Livestock Australia.”. It seems everyone wants to know about Brazil. Increasing Brazil’s presence in beef export markets will be one of the strongest catalysts for change in the beef value chain, according to Rabobank. Sorry we couldn't find a match for that, please try again, Join the conversation, you are commenting as, Damaged livestock ship banned from Australia. “Brazilian beef is a more grass and pasture-based system than Australia, but it has huge soy and corn production potential there, and could turn that into higher beef productivity,” he says. Of the 8000 hectares in Brazil and 14,000 hectares in Paraguay, the cattle operation uses just 2300 hectares – the remainder is bushland. Beef Market Trends in China November 2020 $ 3000 Plant-Based Beef Market Forecast, Trend Analysis & Opportunity Assessment 2020-2030 October 2020 $ 5000 Global Market Study on Organic Beef: Rising Demand for Protein-rich & Healthy Food Aiding Market Expansion October 2020 $ 4900 • Key competitors for frozen beef: – Brazil re-gained access to China mid-2015, and in 2016 already supplied almost 30% of imported frozen beef. The Australian beef is similar in marble, but very different in terms of color. “As for Hong Kong, it is a commercial hub for Asia. 2020 Australian beef exports fall 15pc, to 1.039 million tonnes. The corporation predicts this will cause significant efficiency and growth constraints for pasture-based beef production in Brazil, despite improving genetics and management efforts across the industry. Brazil is home to 209m head of cattle, grazing 167m ha. Female age at conception is 24-30 months. Should you as a U.S. cattleman be losing sleep over Brazil? Also known as: Top Sirloin Cap, Top Butt Cap, Rump Cap, Picanha, (NAMP 184D, AusMeat 2091). So, as time goes by, Brazil's cattle-raising epicenter is moving north to the tropical frontiers — and away from the south where Brazilians have the best chance of producing “quality” beef through better feeding and breeding. Yet, while Brazilian beef exports grew 731 per cent from 1995 to 2010, it still sends just 20 per cent of its total beef production overseas. All rights reserved. . How many of you out there like burgers? Only in the far south can corn yields and quality worthy of notice be produced. Sixth generation cattle farmer Augusto Semmelroth has headed home to Brazil with big plans. “I am headed home to change the landscape of the Brazilian cattle industry – an ambitious proposition knowing how things operate,” he says. Let’s talk China. “Export is a good alternative for forequarter (lean) meat and the US processing industry is a large consumer of lean beef (for hamburgers).”. People love this canned corned beef because the can is easy to open and they don’t need a special opener. A 9% increase in export volume, combined with an average US exchange rate of 69.5 cents enabled Australia’s beef export value to expand by 17% on 2018. in both beef consumption and prices. Consistent availability is possible with production facilities strategically located throughout the U.S. and Canada. Start shaving those productivity factors off 190 million head and beef production/animal/year shrinks considerably. Australian Rabobank analyst Angus Gidley-Baird says markets will dictate which production system dominates the Brazilian industry. • Direct beef imports comprised around 9% of the beef consumed in China in 2015. In 2014, Brazilian beef export values hit a record high of US$5.8 million, up 8 per cent year-on-year. “Brazil has historically ranged from 15–25 per cent,” says Brazilian beef expert Augusto Semmelroth. According to ABIEC, Hong Kong was Brazil’s biggest market in 2014, taking 26 per cent of its beef exports, with Russia the second largest at 20 per cent. After several trips south, it appears U.S. cattlemen have less to fear from Brazil today than most think. The reason boils down to quantity vs. quality. It is headquartered in São Paulo. Poll: Do you support human consumption of kangaroo? Cattle are something from the heart, it is a generational love and the area I have most of the interest and expertise on, so if I can leverage that on the rest of the operation, I can hopefully make a difference.”. Semmelroth is probably best placed to explain Brazil’s beef future and its impact on Australia. MLA says major processors with strong export businesses are driving genetic improvement by paying premium prices for quality animals, and using carcass grading as part of a reward system. Semmelroth says the Brazilian beef industry is following a similar trend to the local grains sector, which experienced impressive production gains through efficiency advancements about 15 years ago to become the world’s second largest producer. Register, Join the conversation, you are commenting as Logout. Brazil is also feeding some cattle, mostly aimed at mixing annual forage silage with soybean meal to rough cows and heifers through the dry season to boost reproductive efficiency. Augusto Semmelroth says there won’t be a huge wave of Brazilian beef hitting the US in the near future because of this limiting factor. Rabobank animal protein senior analyst Adolfo Fontes, who is based in Sao Paulo, says intensification, through lotfeeding, is the name of the game for the development of the Brazilian beef industry. The reason boils down to quantity vs. quality. Shipments to China have been on the rise since Brazil was granted market access to the country early in 2015, after a three-year embargo. ABIEC predicts exports of beef from Brazil will continue to increase along with the herd expansion in coming years, to 22.72 per cent of total production in 2019, and 23.59 per cent of production by 2024. Brazil is also very active in Muslim markets and 90 percent of Brazilian packers are eligible to produce “Halal” meat. The Brazilian beef sector has traditionally benefited from abundant grazing land for grass-fed beef production, with ABIEC reporting about 11 per cent of cattle slaughtered in Brazil in 2014 came out of feedlots. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. . “Australian cattle farmers are the most resilient people I have ever met – it is remarkable what they go through in terms of droughts, variable seasonal condition – something that the Brazilian producer is not fully aware of. It seems everyone wants to know about Brazil. Registered in England and Wales. Yes, it certainly will be — in time, in places and in some forms. In 2015, Brazilian beef production amounted 9.56t million carcass-weight equivalent (CWE). By last November Brazil’s total beef exports were up 10 per cent year-on-year, by 99,825 tonnes, with most of that increase headed to China. “We have such a fragmented leadership in Brazil, all looking after their own interests, not a consolidated industry which is why it takes a long time for everything to change. “On the external front Brazil should be able to close more trade agreements, and unfortunately Mercosul (the bloc of Brazil, Argentina, Paraguay, Uruguay and Venezuela) hasn’t been very successful with bilateral agreements so far. In contrast, Australia produced 2.465 million tonnes in 2015, but drought is expected to decrease that by 10 per cent this year, to 2.185 million tonnes. Granted, Nelore cattle as a breed, are hardy, thrifty, able and can withstand the abuse a tropical environment can dish out. Semmelroth’s family runs up to 15,000 cattle across four properties, including 4000 head in Paraguay. In the US, it is acknowledged that maturity of the beef animal has a direct effect on the tenderness of that beef. Not tonight. That means earlier feedlot entry, earlier slaughter and faster turnover. Number 8860726. “Having industry and private benchmarks to compare your business outcomes with others in the industry is so powerful, and it is still in its infancy in Brazil, it is not developed like it is in Australia,” he says. A lot of the grass-fed beef sold in the U.S. now comes from Australia because it's cheaper and available year-round. That is not to say that it looks gross or unnatural, but it is certainly a noticeable difference in hue. Brazil is now officially beef’s global bogeyman, on track to produce the most beef from the world’s biggest herd within the next decade. “Brazilian product has to get back in the market, and regain preference by customers and consumers,” he says. Despite current domestic price highs for cattle in Brazil, its beef remains cheaper than Australia’s on the international market, receiving the equivalent of A340-350c/kg carcass weight. Our gauchos – cowboys of southern Brazil – slow-roast perfectly seasoned cuts of beef, lamb, pork, chicken and Brazilian sausage over a wood charcoal fire. And, average slaughter age is 36 months at about 1,100 lbs. For example, Brazil once imported a large share of beef into the US under this rule. American Grass fed Black angus beef takes on the australian wagyu Picnha. MLA’s recent Brazilian supplier snapshot explains “most crosses are between Angus and Nelore cattle, maintaining the heat, disease and insect resistance of the Nelore breed, whilst improving the animal performance and quality of Angus genetics”. The reason boils down to quantity vs. quality. ABIEC executive director Fernando Sampaio says Russia and Hong Kong have been Brazil’s most important markets for the past decade. Most breeds familiar to Americans are available to increase the productivity of the Nelore cow. Though this style of barbecue wasn't based on smoke like that of the Southern United States, it has all the traditions and elements of an American barbecue. It's because Brazilian producers are for the most part stuck with the Nelore cattle breed. “By not having full access to the US, Japan, Korea and some other areas, this restricts Brazil from about 50 per cent of where the main beef demand is,” he says. It is triangular in shape and considered to be the most delectable meats for the grill in Brazilian steakhouses. Why is Brazilian beef the way it is? This means that Australia is typically one of the three largest beef exporters alongside America and Brazil. “And a high level of optimism – there are record cattle prices in our terms, and everyone is expecting that things are going to get better.”. “Even when the markets open, it is delusional to think Brazil will be able to just push large amounts of beef into them,” Semmelroth says. ABIEC’s Fernando Sampaio says Brazil has the natural conditions – “availability of space and water, the largest cattle herd and modern industrial facilities” – to produce more beef. That hasn’t stopped the flow of imported meat… On a pound-for-pound basis Brazil can produce beef for 30-50% less cost than U.S. producers — and 85-90% less than Australian producers. Copyright © 2021. > Beef Round (1kg) (or Equivalent Back Leg Red Meat), Markets Price Rankings by Country of Beef Round (1kg) (or Equivalent Back Leg Red Meat) (Markets) See these data in table view Brazil is already the world’s biggest beef exporter, sending 1.9 million tonnes overseas in 2014. “JBS (global beef producing company) being the largest processor in both Australia and Brazil, so if you think that these processors have access to cattle all over the world, they are going to have an incentive to source their beef from Brazil for export markets, because they can source the cattle for cheaper – and they will make the most of it.”. Do you prefer chicken or beef in your burger? Augusto Semmelroth says Brazil can still only access less than 50 per cent of the global trade. This is also known as Online Behavioural Advertising. “Expansion in grain production areas will continue, forcing Brazilian cattle breeding and finishing into less productive pasture zones,” Fontes says. The overall stocking density is 1.25head/ha. MLA says this is a 7.8 per cent increase from 2010. AUS-MEAT assigns beef a score of 100 (no intramuscular fat) to 1190 (extreme amounts of fat), and also inspects color, fat depth, carcass weight and maturity, and meat pH. Consider your mindset for 2021 and beyond, Cattlemen's Update to examine market, production, research, 7 ag stories you might have missed this week - Jan. 8, 2021, Ag groups file additional comments on FMD vaccine, Nufarm announces Grassmanship Scholarships. And with 211 million head it has the second largest cattle herd in the world behind India, while in 2014 its 8.06 million tonnes of annual beef production was shaded by the United States’ 10.8 million tonnes. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable “I wanted to learn from the best – not only in terms of production, but also markets and industry framework,” he says. “There are actually a lot of initiatives from the private sector, pushing farmers to use best management and improve efficiencies at farm level and reduce cost of production in Brazil at the moment,” he says. In 2016, the volume of direct imports grew 31% (YTD Jan-Oct), highlighting strong demand. While Brazil’s beef herd is streaking ahead – it will have grown by 30 million head in five years – its inefficiency, lower meat quality and poor market access leave it trailing the big players – Australia and the US – in productivity by a long way. By the way, no matter how you look at it, corn is an ugly sister to many other crops in Brazil. Now, 99 per cent of the Brazilian cattle herd is FMD-free, with the Government aiming to have the entire country FMD-free by May. “As a result, it will be even cheaper to intensify production than to leave cattle on grass – particularly on soils in some process of degradation. Meat and Livestock Australia reports the average price of Brazil beef exports in November 2015 was A$5.98 a kilogram, a 10.4 per cent drop on the … . “I see it remaining a predominately Bos Indicus herd into the future … that is why the potential for Brazil is in producing a good quality commodity (rather than premium) beef, from a crossbred (Bos Indicus cross Bos Taurus).”. Yet, even riddled with inefficiencies and rising costs, Brazil is still able to strut its stuff on the global beef stage, as the world’s biggest beef exporter. And, in the process, become Australia’s biggest competitor for export customers. In fact, more than 85% of Brazil's cattle are based on Nelore genetics. Don't have an account? Here, at the ILQ HQ, we like our beef. MLA reports the growth of Angus genetics, with better carcass qualities, has grown considerably in Brazil, with artificial insemination playing a big part. At the same time, Australia’s dominance in the formal beef trade is being challenged by new entrants, especially Brazil. Some producers are trying to mimic U.S.-style “fattening” systems and getting by. The US recently approved fresh beef imports from Brazil after more than 15 years of negotiations, with individual Brazilian processing plants now undergoing US evaluation for sanitation and safety issues. They called it Churrasco, which is Brazilian barbecue. https://www.beefmagazine.com/sites/all/themes/penton_subtheme_beefmagazine/images/logos/footer.png, Bring up the subject of global beef trade, and inevitably the talk turns to Brazil. Rabobank predicts Brazil will add an extra one million tonnes of beef to international markets by 2024, giving it a 25 per cent share of the global beef trade. “In my view it is a naive idea from Brazilians that it will unfold quite quickly – all these trade barriers take a long time to get listed … it won’t happen in the short term,” he says. Year over year, globally imported beef increased in cost by 5.6% from 2018 to 2019. Australian Beef is the home of beef for Australians. Meat consumption will continue to grow in the region.”. This isn't a knock on what Brazilians believe is the best beef in the world — it's just a difference in tastes and eating habits. Such is the looming presence of Brazil that it increasingly dominates talk in saleyards, boardrooms and dining rooms from Wodonga to Washington and, as you’d expect, downtown Sao Paulo. Yes, Brazil supports the world's largest commercial cattle herd — almost 190 million head. open market access for Brazilian beef are concentrated in Thailand and Taiwan. “Although Russia’s economic situation recently affected our exports, we do believe it will remain an important and reliable partner for the future,” Sampaio says. . “Australia exported 416,000 tonnes to the US last year, and Brazil will be much lower than that in the short term,” he says. However, these figures mask Brazil’s Achilles heel. Rarely do we hear the word beef these days without this South American protein powerhouse being mentioned in the same breath. It is one of the most popular products because it contains more meat chunks that are rich in taste and full of spicy aroma. The most recent foot and mouth disease case in Brazil was in 2006. The Brazilian Beef Exporters Association’s (ABIEC) 2015 annual report shows nutrition, fertiliser, labour and depreciation as the four largest costs for those “full cycle” operations (from breeding to fattening) . Tariffs on Australian beef into China will jump from less than 5 per cent to 12 per cent for six months, with increases also expected on whole milk powder as preferential tariffs are withdrawn. Export volumes of Australian beef to China increased 18 per cent year-on-year, for the January to November period, to hit 135,046 tonnes, and the value was up 51 per cent year-on-year for January to October, at $814 million. Internally, Brazil has a lot of issues affecting the competitiveness of its exports, including infrastructure, bureaucracy, regulations, education and others. Australia has been able to send 30–35 per cent of its beef herd for slaughter annually since the 1980s, while the US has sat at 35–40 per cent during that period. But, don't doze so soundly that you oversleep. The Brahman has a high tolerance of heat, sunlight and humidity, and good resistance to parasites. In comparison, China was Australia’s fourth largest beef market in 2015, and Australia remains China’s largest beef supplier. JBS is one of the leading processors of Certified Angus Beef® . In Australia, 34 per cent of the adult cattle slaughter in the last three months of 2015 was grain-fed – a decrease of 4 per cent year-on-year. Semmelroth says Brazil is also confident market access to Japan and Korea will quickly follow the US access, because the countries have similar stringent health restrictions. “I will look into opportunities for not only cattle, but cropping and sugar cane and so on. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. . “But it is a long-term process, and we are unlikely to see the Brazilian cattle industry reaching the same efficiencies as the US and Australia in the next 10–15 years, in my view,” he says. Certified Angus Beef® is the original Angus beef brand available in USDA Prime and Upper 2/3 Choice. . The Brazilian beef industry is finding itself in a Catch-22. Combine the lower productivity with the “quality” factors Americans prefer in our beef, and you can begin to see why Brazil won't put you out of business anytime soon. . Like Argentina's Pampas and the U.S. Great Plains, increased crop production raises land values, which pushes out livestock. “But that does change the dynamic slightly because it changes the product, and the cost of production could go up. Things are improving but we need to do more.”. Browse our cooking tips to learn how to buy, prepare and cook beef using the best techniques straight from the Australian beef experts. For the past few years the Brazilian-born and raised beef analyst was based in Ballarat, working with markets company Ag Concepts. Beef Cuts: loins, shanks, briskets and chuck - if all the different cuts confuse you when deciding what to cook, this guide will help.. The overall cost of beef imports rose 19.8% for all importing countries since 2015 when beef purchases were valued at $41.6 billion. “Free-trade agreements with these countries will still give Australia a tariff advantage over Brazil for at least 10 years – tapping into a premium market is not an easy thing; it is a long process and requires the work Australia has been doing for 30 years.”. The beef trade will fall back on a set of more fundamental, long-term drivers – which look strong under a ‘normal’ economic growth scenario in China. If I were an Australian cattleman, I'd be shaking in my boots. It has an almost orange tinge to it. However, while Australia sits behind Brazil in terms of volume exported, it betters its larger rival when comparing the total value of beef exports. Australia/New Zealand Beef Price is at a current level of 4.402, up from 4.396 last month and down from 5.564 one year ago. “But it is a trend that is there to stay, and it is hard to see that Brazil won’t be the largest beef producer, and exporter, in the next five to 15 years, because of the efficiency gains we will see in the medium to long term.”. The picanha (also know as the coulotte or coulotte steak) is a hard-to-find cut of beef that’s well worth the search. We are an unforgettable dining experience. here. Trade. The Australian Beef Industry PwC 4 4 Australian beef production and its markets Similar to other agricultural commodities Australia produces just 3.9% of the world’s beef, however over 60% of production is exported. Is the country really the threat to U.S. cattle producers that many believe? Coulotte/Culotte. Dressing percent at slaughter averages 50-53% in Brazil. “Not having access to those markets really hinders the opportunity for Brazilian exporters to maximise the money made from exports.”. It includes a collection of beef cut charts to help you buy the right cut of beef for the right job, whether that's grilling, stewing, braising or roasting.Follow this beef cuts guide and you’ll be acting like a butcher in no time. Hampered by reduced national cattle herd size after years of drought, Australia’s beef exports to all markets fell dramatically to 1.039 million tonnes last calendar year, trade statistics released this morning by … Brazilians are finding, though, that once they start crossbreeding and feeding concentrated rations, their costs begin to increase, which erodes their comparative advantage. “Domestically, Brazil consumes more beef hindquarters than forequarters,” he says. In Australia, the third largest beef exporter (after India and Brazil), two agencies work together to grade beef with two different ways of ranking marbling. Is the country really the threat to U.S. cattle producers that many believe? Brazilian beef is grass-fed, chronologically older, less tender and has a stronger taste than most American beef consumers will tolerate. “Farm hands earn roughly A$5000 a year and a farm manager between A$10,000 and A$20,000, depending on the operation. Saudia Arabia also lifted its ban on Brazilian beef in November of 2015, and the Brazilian Agriculture Ministry predicts it will ship about 50,000 tonnes of beef there a year. The operation employs about 30 people, with up to 80 per cent of the beef produced sold domestically. •DecisionAg is Australia’s definitive source of agribusiness news, views and analysis. After several trips south, it appears U.S. cattlemen have less to fear from Brazil today than most think. 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